SALINAS, CA - It’s not every year that a brand turns 100 years old, and to celebrate one such occasion, Naturipe Farms is inviting consumers to join in on the festivities through the launch of a new social media sweepstakes. Taking place this June through July, the sweepstakes was designed to raise awareness of Naturipe’s rich company history and grower heritage, while encouraging families to incorporate fresh Naturipe berries and avocados in their meals and outdoor activities this summer.
“Reaching our 100 year anniversary is an incredible milestone, and we are excited to have consumers join in on the celebration with us,” said Kyla Oberman, Director of Marketing. “We look forward to seeing how consumers include Naturipe berries and avocados in their families’ summer picnics and other outdoor activities, and are thrilled at the opportunity to host a special picnic for the winner at one of our growers’ farms.”
The sweepstakes offers a grand prize of a fieldside picnic for two, at the winner’s choice of several Naturipe USA farms around the country. As a second place prize, Naturipe is offering 100 winners a copy of the popular award-winning cookbook, “The Picnic,” which features several picnic-ready berry and avocado recipes. The total prize for this promotion is about $5,000.
The sweepstakes will be promoted in partnership with food bloggers, as well as with the authors and publisher (Artisan Books) of “The Picnic.”
To enter, consumers are invited to share photos and videos on the website or social media, depicting how they enjoy Naturipe-grown berries and avocados outdoors this summer, using the hashtag #100YearsOfNaturipe. The deadline for entry is Friday, July 21, 2017.
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