New Frieda's Specialty Website Helps Discover New Products, Uses, and Where to Buy
- by Jordan Okumura
LOS ALAMITOS, CA - In an effort to make it easier to find the company's products in stores, Frieda’s has relaunched its website so shoppers can know what is in season! One of the most inventive features is the new product locator tool that helps shoppers find where to buy Frieda’s products anywhere in the U.S.
“Recipes are the pride and joy of our site, including our new video series that makes innovative new dishes super easy for consumers,” said Cindy Sherman, Director of Marketing and Innovation at Frieda’s. “Our carefully selected recipes featuring specific Frieda’s products are a great way to bring next-level excitement and enjoyment to any table.”
According to a press release, to help inspire shoppers to try the best of the season, the new website curates a selection of seasonally up-to-date items in the “trending now” section along with a refreshed collection of recipes. The recipes can be easily printed or shared on social media directly from the website with attention-getting photos and easy to follow instructions.
“We are thrilled to partner with Frieda's. As one of the leading purveyors of specialty produce, Frieda's has cultivated a devoted following of consumers eager to find their must-have products,” said David Navama, CEO of Destini. “With Destini's Product Locator technology, consumers can now discover the exact location of their favorite Frieda's products with a single click, and Frieda's internal team can capture important insights on regional product demand. The Destini team is proud to be part of Frieda’s continued dedication to inspiring new food experiences.”
Shoppers can explore almost 300 top specialty fruit, vegetables, and packaged products with up-to-date information from how to use to where they are grown, and the how to select or one-click navigation lets consumers easily find our top 20 items.
For more news on Frieda’s new website, keep reading AndNowUKnow.