New York Apple Association Launches Holiday Extravaganza Retail Display
- by Anne Allen
FISHERS, NY - New York Apple Association (NYAA) is kicking off the holiday season with a variety of programs, including new poly bags, a Holiday Extravaganza Retail Display contest, 25th anniversary social media celebration, and a partnership with Simply Recipes.
The high-graphic 3 lb and 5 lb poly bag design features an image of a modern apple orchard and the Apples from New York™ logo. Colored bands stretch across the bag, giving an extra pop of color. The bags are available in red, gold, and green, and will appear in the marketplace throughout the season.
“We have had favorable comments from retailers about the poly bags, and they appreciate the color breaks provided by the different-colored bands,” stated Cynthia Haskins, President. “The bags also match the graphics on our display shippers and price signs.”
The association is also offering its second annual Holiday Extravaganza Retail Display contest. Retailers across the country are invited to participate, and cross-merchandising opportunities will abound. Examples include pairing apples with baking ingredients, building fresh cider displays, or working apples into charcuterie plates with cheese and dip pairings.
All a retailer needs to do is snap a few photos of the store’s display and submit them by email to [email protected]. Grand prizes include three 1st place $500 gift cards, five 2nd place $250 gift cards, and ten 3rd place $100 gift cards. Entries are accepted until December 31, 2019.
NYAA is also celebrating 25 years, and to mark the occasion, it is sharing 25 of the best apple recipes—highlighting the many ways in which apples can be enjoyed. These recipes will appear on social media and will be made available to retailers. How-to recipe videos will accompany these so that grocers can better engage with their shoppers.
Last, but certainly not least, the association announced its partnership with Simply Recipes. According to a press release, this partnership will help NYAA kick off a second wave of recipes for the holiday season—including ones for entertaining. Simply Recipes is a family and cooking blog with hundreds of recipes for the home cook and has been named Number One of the Top 25 Food Blogs for multiple years.
Recipes include Apple Chutney, Cranberry Apple Stuffed Pork Loin, Kale Waldorf Salad, Jeweled Carrot Salad with Apple and Pomegranate, and Caramel Apple Nachos. They will appear on Simply Recipes blog along with Apples from New York’s Facebook and Instagram accounts.
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