CASTROVILLE, CA – Ocean Mist® Farms is helping its retail partners make the most of the freezing weather that hit the California coast this month by introducing Frost Kissed® artichokes. These unique ‘chokes are currently being shipped and will be available for the next several weeks—along with ample retail support.
“Since we do not always see a freeze, the Frost Kissed artichokes are a real seasonal treat,” said Diana McClean, Senior Director of Marketing, in a press release. “We’re trying to educate consumers on the best practices for handling and prepping, as any menu could benefit from these nuttier-tasting artichokes.”
When temperatures drop below 32 degrees, the company explained in its press release, artichokes develop a darker skin and nuttier flavor. And, while Frost Kissed artichokes have a slightly darker exterior, the brown outer layer sloughs off during the cooking process—resulting in the soft, green artichoke that shoppers are familiar with.
“The frosting of the Frost Kissed artichokes is strictly cosmetic. While these artichokes are not as vibrant as the fresh, green artichokes we sell, they offer a limited-time flavor that many shoppers look forward to experiencing when it freezes,” McClean added.
Ocean Mist Farms will provide recipe inspiration through its social media channels, as well as sharing information on the website to educate consumers on the culinary merits of Frost Kissed artichokes. Ocean Mist Farms will also provide display cards to retail customers who stock Frost Kissed artichokes.
Ocean Mist Farms also noted that it’s continuing to leverage the company’s ongoing partnership with thefeedfeed and introducing a video explaining Frost Kissed artichokes’ unique flavor and appropriate cooking techniques. The video will be shared through Ocean Mist’s social pages to inspire consumers to actively seek out Frost Kissed artichokes in their grocery stores now through March 2018.
For more information on Frost Kissed artichokes, visit this website. And for more fresh produce news, stay up-to-date with AndNowUKnow.
