Oneonta Starr Ranch Growers SnaQ Campaign


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Wed. February 19th, 2014 - by Whit Grebitus

Welcome to What’s In Store. As the winter season moves along, Oneonta Starr Ranch Growers has promotable volumes of Pink Lady, and Red Delicious apples as well as Red and Green d’Anjous pears. The fruit is in great condition, and the company is anticipating excellent supplies from Valentine’s Day into the summer months.<hr class="legacyRuler"><hr class="invisible minimal-padding">Oneonta’s unique kid-friendly “snaQ” campaign, which encourages healthy eating and physical activities, has been well received at the retail level the last 2 seasons and continues to do so into 2014.<hr class="legacyRuler"><hr class="invisible minimal-padding">The company has also designed a Spanish version that flew out the doors as demand was high both south of the border and in the lower 48 for the Washington grower! To compliment the campaign, Oneonta is offering several videos that can be viewed on an iPad or iPhone in English or Spanish. Just scan the QR code on the applesnaQ or pearsnaQ display bin, tote bags or point-of-sale cards found in the produce department…for a fun and healthy message that appeals to tech-savvy kids!<hr class="legacyRuler"><hr class="invisible minimal-padding">The videos are fun and adventurous with a catchy tune that is just long-enough to capture our audiences, young or old. The concept of the videos is to deliver the all important message “Eat and Play the Healthy Way”. Apples and or pears are the perfect healthy snaQ for in-between breakfast, lunch, or dinner. When developing those athletic skills, healthy foods are so important and when parents are asked to supply a halftime snaQ for the sports team, applesnaQ or pearsnaQ tote bags filled with fresh StarrRanch Growers fruit are the way to go…easy for mom or dad and healthy for our kids!<hr class="legacyRuler"><hr class="invisible minimal-padding">