Oppy Partners with Dave's Marketplace to "Put the Crunch on Hunger" with New Campaign
- by Robert Schaulis
EAST GREENWICH, RI - Apple shoppers at Dave’s Marketplace this holiday season are putting food on hungry families’ tables with every purchase of JAZZ™, Envy™, and Pacific Rose™ apples.
Dave’s Marketplace, a nine-store independent grocer based in Rhode Island, has launched a creative campaign called “Put the Crunch on Hunger” in partnership with the Oppeheimer Group; for several popular ENZA apple varieties, the program will donate $.20 per pound of apples sold to the Rhode Island Food Bank through the end of December.
“It’s the time of year when our thoughts turn to sharing with those less fortunate,” said Susan Budlong, Marketing Communications Manager at Dave’s Marketplace, in an Oppy press release. “This is a great opportunity to support our community and give our shoppers the chance to enjoy these three great-tasting apples while giving back a little, too.”
Oppy Business Development Representative, TJ Wilson, expressed his satisfaction with the campaign and touched on how much good can be done when many people undertake a small but meaningful gesture.
“It’s terrific to work with such a great partner and their generous shoppers. Together, we hope our efforts will make things a bit brighter for people needing a little extra help this holiday season,” said Wilson. “An apple a day really can help keep hunger away. That’s pretty powerful.”
Wilson noted that Dave’s is displaying JAZZ, Envy, and Pacific Rose apples in shipper units and on bulk tables with signage encouraging people to “Put the Crunch on Hunger” by buying delicious and crunchy apples so those less fortunate can enjoy a warm meal.
The initiative is also being supported by social media activities on all three apples’ platforms, as well as Dave’s.
For more on the benevolent side of the produce industry, stay tuned to AndNowUKnow.