Orangeline Farms is introducing Zing!™, a new line of sweet bell peppers and specialty produce. The first products to come to market under this brand will be a selection of Orangeline’s sweet bell peppers, but other specialty produce items will soon follow.
The new Zing!™ brand is about healthy food for active consumers. By drawing on marketing techniques more typically associated with consumer-packaged goods, Zing!™ was specifically designed to break away from traditional produce marketing and carve out a unique and exciting brand space, according to a press release.
“Lots of companies supply great produce,” said Jordan Kniaziew, Vice President of Sales & Marketing for Orangeline Farms. “But with Zing!™, we’re marketing fabulous produce under a strong consumer brand, one that promotes active, vibrant lifestyles in which healthy eating plays an integral part.”
Add some zing to your life with this great new brand!
