Organics Unlimited Celebrates GROW Social Responsibility in September with 13th Annual GROW Month
- by Lillie Apostolos
SAN DIEGO, CA - As the leaves change colors and the winds chill, we are reminded that change is inevitable, but it is what we make of it that counts. Organics Unlimited is making the best of change, celebrating September as being the 13th annual GROW Month. As of September 1st, the company is jumping into its initiative that partners with retailers and media to focus on GROW’s social responsibility programs, such as sustainability, education, and health care for underserved communities in banana growing regions of Mexico and Ecuador with sales from organic bananas.
“Our social responsibility programs help create positive change in places where health care, social services, and environmental education are greatly needed,” Mayra Velazquez de León, President and CEO of Organics Unlimited and GROW, shared. “During GROW Month, we want consumers to connect with and really understand the meaning of making a major impact in the lives of the less fortunate. We want them to know that their GROW banana purchases are making a significant difference in communities around the world and recognize that they are helping to change people's lives.”
Over $2 million in aid has been provided by GROW organic banana purchases since 2005, thanks to the retailer and distributor support because a percentage of every GROW organic bananas box that is purchased is earmarked for the GROW fund. The funds collected support youth educational programs, health clinics, and dental and vision care in Mexico; clean water and early childhood education programs in Ecuador; and disaster relief and environmental initiatives.
According to a press release, consumers are wanting organic produce that is sustainably and ethically grown and positively impacts social initiatives to create change. These have been goals of Organics Unlimited since its 2000 founding, and it has since become devoted to providing organic and sustainable produce to consumers in the U.S., Canada, and Asia.
Retailers take note: use #GROWMonth on Facebook, Twitter, and Instagram throughout September to raise awareness of GROW’s humanitarian work when purchasing GROW-labeled organic bananas.
Outdoor advertising promoting GROW organic bananas in select U.S. cities throughout GROW Month will be seen by consumers. Check out organicsunlimited.com for more details.