SAN DIEGO, CA - September marks the 14th annual GROW month, a month-long campaign aimed to raise awareness about various social responsibility programs powered by the sale of Organics Unlimited organic bananas. Slated to begin on the first of the month, the campaign will partner with retailers and media to promote sustainability, education, and health care to underserved communities in Mexico and Ecuador.
“Our social responsibility programs help create positive change in places where health care, social services, and environmental education are greatly needed,” said Mayra Velazquez de León, President and CEO. “During GROW Month, we want consumers to know that our GROW bananas are fairly traded and are making a significant difference in communities around the world and recognize that they are helping to improve other peoples’ lives.”
Since its conception in 2005, the GROW campaign has provided nearly $2 million in aid to underserved communities. According to a press release, each organic banana purchased in the month of September will contribute to funds collected for youth educational programs, health clinics, and dental and vision care in Mexico; clean water and early childhood education programs in Ecuador; and also for disaster relief and environmental initiatives.
Thanks to the good-natured consumers of today, organic produce that is fairly traded, supports small growers, is sustainably and ethically grown, but also contributes to positive social change, has no trouble generating funds. The founding of Organics Unlimited, just five years prior to GROW’s creation, grew from a commitment to provide organic and sustainable produce to consumers in the U.S., Canada, and Asia.
Retailers can participate in GROW month simply by purchasing GROW-labeled organic bananas and sharing the hashtag #GROWmonth on social media platforms. Keep your eyes peeled for GROW advertisements displayed in select U.S. cities, and check back with ANUK for more produce news.
