Paramount Citrus Wonderful Halos Slated to Spend 100 Mil on New Pure Goodness Campaign


Thu. November 21st, 2013 - by Jordan Okumura-Wright

<p>With the recent debut of Paramount Citrus' Wonderful Halos new mandarin brand, the makers of Wonderful Pistachios and POM Wonderful are launching an integrated marketing campaign to communicate the "pure goodness" of the fruit. Wonderful Halos are now available nationwide and are in season from November through April in 3- and 5-pound bags and 5-pound boxes, according to a press release. Wonderful Halos is slated to spend $100 million over the next five years to market the uniquely delicious taste of the sweet, seedless and easy to peel fruit.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">"We've seen the popularity of California mandarins explode among families over the last few years," said Marc Seguin, vice president of global marketing, Wonderful Halos. "Halos are super sweet, non-GMO and the perfect snack for parents and their little angels."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><iframe width="500" height="300" src="//www.youtube.com/embed/EYY63gzBm20" frameborder="0" allowfullscreen></iframe><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">National network and cable television spots with more than 2,000 airings of three different commercials starting November 25th will support the campaign as well as Halos Fun, a new mobile game app that kids and adults can download. Raccoons steal all the halos from a graduating class of mandarins in the game, and the determined mandarins are forced to win back and collect their golden halos by being fired out of a slingshot and ping-ponging through a series of more than 100 fun, colorful levels. In-game stickers are available throughout multiple stages and unlock hidden levels, powers and secrets. In addition, Android users can look for 15 special edition sticker codes on Wonderful Halos product and the Halos Facebook Page to unlock exclusive levels and other valuable surprises. Click the link below to check out the new mobile game app:<a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://halosfun.com/free-halos-game" target="_new"> Halos Fun</a><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Facebook fans can earn their own exclusive Halos gear, including hats, T-shirts, flashlights and games by entering the "Pure Goodness Giveaway" sweepstakes running through December 22nd. Each week, 100 winners and one grand prize winner will be selected. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>"The Wonderful brands team excels at taking commodity products, like pistachios and mandarins, and transforming them into household names that people recognize and trust," Seguin said. "When families choose Wonderful Halos, they know they're going to get a premium product that was cared for by us from tree to table."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">It's going to be a sweet season for Wonderful Halos.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.halosfun.com" target="_new">Wonderful Halos</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="https://www.facebook.com/halos" target="_new">Wonderful Halos Facebook</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">