Pear Bureau Northwest Announces New Director of Nutrition Affairs & Communications: Barbara Ruhs; CarrieAnn Arias Comments

MILWAUKIE, OR - USA Pears has named Barbara Ruhs, MS, RDN, as director of nutrition affairs and communications, effective immediately.

Ruhs is a Registered Dietitian Nutritionist and leader in retail health promotion who brings ‘wellness to the shelf.’ As a successful nutrition communications consultant, she is the former nutrition marketing dietitian for Avocados From Mexico and launched a conference for retail dietitians.

A trusted nutrition expert, she knows how to blend science and storytelling to build influence with dietitians, media, and consumers.

“We’re excited to welcome Barbara as we lean into the nutritional benefits of fresh U.S.-grown pears,” said CarrieAnn Arias, president and CEO of Pear Bureau Northwest, in the recent release. “Barbara is a nationally recognized dietitian and wellness strategist with a strong track record of helping brands bring nutrition to the shelf. Her insights will help USA Pears speak clearly and credibly about the important role pears can play in everyday wellness.”

“As a dietitian, I believe working in the food industry is a critical piece to helping Americans eat healthier,” said Ruhs. “Now, more than ever, shoppers are hungry for foods that deliver health benefits, and pears are well-positioned for nutrition stardom. As an excellent source of fiber, just one medium pear provides 6 grams of fiber, which is more than 20% of the daily goal. They pair perfectly with protein, and with more than 10 varieties to choose from, there's a pear for everyone."