WIMAUMA, FL - A recent announcement stated that industry veteran Brian Rayfield has joined PennRose Farms as its new President. Rayfield will lead the day-to-day operations of the business with a particular focus on the expansion of the supply chain and delivering on PennRose Farms' customer-first strategy.
“I am humbled by this opportunity to work with a group of diverse, but like-minded and committed partners that excels in multiple aspects of the fruit and vegetable industry,” Rayfield said. “My goal is to leverage these strengths, and expand the business through teamwork and the common goal of adding value to our customers and grower partners along the way.”
According to a press release, Rayfield has almost 30 years of experience in the produce industry including over 26 years with J&J Family of Farms and most recently with Border’s Melons.
“We feel that Brian’s experience, focus, and energy is an excellent fit for our culture as a family business and we look forward to partnering with him as we move forward in the next phase of our growth,” said Chuck Ciruli, CEO.
For all those planning to attend Southern Exposure, be sure to welcome Rayfield at the PennRose Farms booth #312 at the upcoming SEPC event. And, as always, stick around AndNowUKnow as we continue to bring you the latest news in fresh produce.
