YERINGTON, NV - Small in size, but mighty in taste, shallots pack an amazing punch in any recipe. As consumers start gearing up for the holidays, laying out their menus for each occasion, Peri & Sons Farms® is promoting its newly debuted Gourmet Organic and Premium Shallot Programs to give shoppers the extra flavor they need this season.
“Our Organic Gourmet Shallots’ packaging is unlike any other on the market today,” Teri Gibson, Director of Marketing and Customer Relations, enlightens. “They are uniquely packaged in consumer-preferred biodegradable and recyclable clamshells that are plastic-free and can be displayed using a 12 ct shipping tray or stacked to make an impressive display. Additionally, our Premium Shallots, which are certified pesticide-residue-free, are available in convenient bulk options.”
This new organic program aligns with Peri & Sons’ commitment to sustainability, appealing to environmentally conscious consumers. As eco-friendliness has also become an important factor in purchasing decisions, the grower has shifted its packaging to make it not only eye-catching with beautiful natural themed designs, but practical, efficient, and sustainable, and the Earth-friendly materials used help to extend shelf-life while minimizing food waste.
Officially launching this fall, it will be the first season for Peri & Sons’ Gourmet Organic and Premium Shallot programs. As Teri explains, they will be available from September through March, or while supplies last, and through the grower’s merchandising tools and support, they will surely fly off of shelves as the holidays near.
“Peri & Sons’ customized Merchandising Support Program is just one part of our overall PeriCare® customer service program. We can provide eye-catching POS stanchion signs, counter cards, rack cards, shelf cards, and edge cards of any size for our buyers. Our creative POS Design Service ensure retailers have the right message in the right format to meet their needs,” she says. “Additionally, all of our high-graphic, food-safe packages include consumer engagement aspects such as free recipes from our Onion Obsession® club, health and wellness information, nutrition facts, and onion usage guides that are great for consumers starting holiday meal preparations.”
Further enticing consumers to add these premium shallots to their baskets, they are USDA Certified Organic and packed in a secure environment at the farm where they are grown using the highest food safety standards—something that has become even more important to shoppers throughout the pandemic.
“As a company, we are recognized as a Certified Sustainable farming operation by SCS Global,” Teri explains. “We’ve always aligned ourselves with the most stringent protocols because we believe there is a substantial advantage in innovating ahead of others. Peri & Sons is also supporting new emerging packaging technologies that appeal to today’s eco-conscious consumer because it’s the right thing to do.”
What will be Peri & Sons’ next move as it helps drive sustainability in the fresh produce industry? Just like you, I can’t wait to find out. So, keep reading AndNowUKnow for the answers.
