Phil Gruszka of Gruszka Consulting joins AndNowUKnow for the special segment, One 2 Grow On. On today’s segment, Mr. Gruszka is talking mushrooms and meat.<hr class="legacyRuler"><hr class="invisible minimal-padding">Recently, the mushroom council’s new efforts helped consumers think about their products in a different way. They introduced a program called “Swapability”, which encourages consumers to replace meat with mushrooms, which are naturally high in Vitamin D, in their everyday cooking. Mr. Gruszka explains that one of the aspects of this program that stands out most to him is the innovative thinking that went into new the effort. He comments, “While the idea is not necessarily radical, it reminds our produce customers that there are more benefits and versatility in the produce aisle.”<hr class="legacyRuler"><hr class="invisible minimal-padding">
