Improving and Adapting is the name of the game. In this concluding interview of the three part series with Phil Gruszka, Principal of Gruszka Consulting, the industry veteran takes a moment with AndNowUKnow to discuss what produce companies can do to stay competitive and fresh.<hr class="legacyRuler"><hr class="invisible minimal-padding"> The industry veteran opens the interview with an American proverb that informs his philosophies and lends itself to how produce companies can improve their game, "Success is a ladder that cannot be climbed with your hands in your pockets."<hr class="legacyRuler"><hr class="invisible minimal-padding"> Mr. Gruszka shares with us how growers can match their efforts behind their marketing strategies with the same enthusiasm and energy that they apply to enhancing the quality of their fruit and vegetable offerings. He also suggests specific examples of companies that have succeeded with this strategy, as well as the marketing resources and tools that are available to the fresh produce industry.<hr class="legacyRuler"><hr class="invisible minimal-padding">
