Pink Lady® Apples Announces Cozy Up & Share the Love Consumer Promotion
- by Jenna Plasterer
YAKIMA, WA - Here in the United States, the weather is starting to cool down which means it’s time to start cozying up. Pink Lady® Apples is spreading the message through its Cozy Up & Share the Love social media promotion. The campaign will feature new seasonal recipes and sweepstakes for consumers to enter. The brand will also be celebrating the upcoming virtual class put on by Sur La Table and led by Martha Stewart that features Pink Lady apples on the menu.
“This is typically the time of year we see a spike in shopper interest in baking, but of course 2020 has been an interesting exception,” noted Kathryn Grandy, Director of Operations and Marketing for Proprietary Variety Management, the company who brought Pink Lady to the United States over 20 years ago. “This is a worldwide trend, and there are avid Pink Lady apple fans not just in the United States but across the globe.”
Recipes that are being shared by the brand are meant to promote staying in and cozying up with loved ones, according to a press release. The list of recipes includes Baked Brie with Warm Pink Lady Bourbon Apples, Bread Pudding with Cinnamon Bourbon Sauce, and Pink Lady Apple Cider Hot Toddies, all of which can be found on the relaunched Pink Lady® America website.
Starting on November 12, consumers were given the chance to win two handmade American Blankets with the Pink Lady heart as well as a $250 gift certificate to MeUndies in order to find matching pajamas to share with a loved one. The giveaway will be featured on the brand’s social media and will go through December 3.
This new promotion comes as the Pink Lady brand has worked with its international partner APAL. The two have refreshed new standards that are being adopted by domestic partners in order to promote the brand consistently across all platforms.
“The goal is to create consistency in how the brand is represented so the consumer can easily recognize Pink Lady in the apple section of any produce department,” said Grandy. “And this is important not only for brand awareness but for pricing and end profits for everyone involved.”
With shoppers starting to get cozy as winter hits, get Pink Lady on your shelves and give them something to snack on with the ones they love.