POM Wonderful Acquires Ruby Fresh
- by Melissa De Leon Chavez
LOS ANGELES, CA - POM Wonderful has recently added to its already substantial reach of growing and providing fresh pomegranates, pomegranate arils, and pomegranate juice in the U.S. The company has acquired leading fresh pomegranates and arils processor and distributor Ruby Fresh.
“The addition of Ruby Fresh to the POM Wonderful family significantly enhances our ability to provide customers with pomegranates and arils both during the North American season and outside of it,” said Elizabeth Stephenson, President of POM Wonderful. “This season’s crop is shaping-up beautifully, and we’re thrilled to be able to offer both delicious and healthy brands to even more consumers through this acquisition.”
The Ruby Fresh brand leverages both domestic and international grower partners, according to a press release, enjoying a strong reputation within the marketplace that Wonderful said will remain intact.
“POM Wonderful is a well-respected leader within the pomegranate industry,” commented Ruby Fresh’s Head of Sales, David Anthony. “We’re excited to be joining The Wonderful Company family and look forward to working together to grow the market for fresh pomegranates and arils.”
While financial details were not disclosed in the release, the companies did say that Ruby Fresh’s employees and physical operations will be integrated into POM Wonderful.
POM Wonderful added that it will be able to further improve its service to customers through this acquisition by providing greater supply during the North American season, with increased access to arils beyond the traditional October to January season, as well as offering a wider variety of package sizes.
As more news comes out of this latest produce union, AndNowUKnow will keep you briefed on the latest.