LOS ANGELES, CA - Not only does November mark National Pomegranate Month and the start of the California pomegranate season, but this fall also brings an exciting celebration for POM Wonderful. Celebrating its 20th milestone anniversary, the supplier is looking back on the continuous growth of its over $200 million business.
“When we created POM Wonderful, it’s hard to believe but pomegranates were essentially unknown in the United States,” said Lynda Resnick, Co-Founder of POM Wonderful and Co-Owner of The Wonderful Company. “Twenty years later, because of POM Wonderful, the world knows how important this amazing, historic, romantic fruit can be to a healthy diet. We take enormous pride in the part our juice has played in that evolution. We have been uncompromising in leveraging the pureness of the pomegranate, bottling 100 percent pomegranate juice with no added sugar or preservatives, and in an iconic bottle recognized around the world. In this milestone year, I am excited to celebrate everything that’s been achieved.”
As explained in a recent press release, what serendipitously started as 100 acres of pomegranate trees found in the back of a pistachio orchard has evolved into an operation with more than 9,000 acres of pomegranate trees. The company states that, before POM, only 12 percent of Americans had awareness about pomegranates.
The full POM Wonderful product lineup includes POM Wonderful 100% Pomegranate Juice, Blueberry Juice, and Cherry Juice, Wonderful variety pomegranates, POM Wonderful Pomegranate Fresh Arils, and five flavors of POM Antioxidant Super Tea flavors.
Pulitzer Prize-winning author, geographer, historian, and UCLA professor Jared Diamond called Resnick a singularity in history, the release noted, pointing to her as an example of a business leader who changed the course of history by introducing pomegranates and pomegranate juice to America 20 years ago.
Congratulations to POM Wonderful on this exciting milestone!
