<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;">Los Angeles, CA-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">2.25.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/Pom_2012_sales_BODY-01.jpg" alt="Cropped Images Monday 02252012" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>POM Wonderful is proud to announce it has enjoyed record annual sales in 2012, helped largely by the introduction of its new 8oz bottle of 100% pomegranate juice – the fastest-selling single-serve premium refrigerated juice on the market.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The company reported a 30 percent increase in overall juice sales last year. Fresh fruit shipments and POM POMS Fresh Arils both shot up by 80%.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Company officials pointed to the success of the new 8 oz. bottle for its unprecedented market penetration. Using a combination of targeted trade promotions, retail advertising and free-standing inserts, POM Wonderful bolstered overall sales with 66 percent of new 8 oz. consumers coming from outside the produce juice category.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Our strategy was based on a simple idea: If consumers try our product, they will come back for more,” said Marc Seguin, vice president of marketing for POM Wonderful. “Two POM Wonderful pomegranates are squeezed into every 8 oz. bottle of juice. Clearly, health-conscious consumers like what they’re drinking. Not only did we quickly establish the 8oz bottle as a category leader, we helped drive growth across all of our POM products.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Our 8oz bottle has grown the juice category as a whole,” he added. “We’re seeing new consumers becoming repeat purchasers and many are trading up for larger-sized bottles of POM.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.pomwonderful.com/"target="_new">POM Wonderful</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
