Los Angeles, CA-
By ANUK Staff
2.25.13
POM Wonderful is proud to announce it has enjoyed record annual sales in 2012, helped largely by the introduction of its new 8oz bottle of 100% pomegranate juice – the fastest-selling single-serve premium refrigerated juice on the market.
The company reported a 30 percent increase in overall juice sales last year. Fresh fruit shipments and POM POMS Fresh Arils both shot up by 80%.
Company officials pointed to the success of the new 8 oz. bottle for its unprecedented market penetration. Using a combination of targeted trade promotions, retail advertising and free-standing inserts, POM Wonderful bolstered overall sales with 66 percent of new 8 oz. consumers coming from outside the produce juice category.
“Our strategy was based on a simple idea: If consumers try our product, they will come back for more,” said Marc Seguin, vice president of marketing for POM Wonderful. “Two POM Wonderful pomegranates are squeezed into every 8 oz. bottle of juice. Clearly, health-conscious consumers like what they’re drinking. Not only did we quickly establish the 8oz bottle as a category leader, we helped drive growth across all of our POM products.
“Our 8oz bottle has grown the juice category as a whole,” he added. “We’re seeing new consumers becoming repeat purchasers and many are trading up for larger-sized bottles of POM.”
Companies in this Story
Pom Wonderful
POM Wonderful is a global brand committed to innovation and wellness. We grow and market pomegranates and pomegranate-…
