IDAHO FALLS, ID - Potandon Produce is introducing its own mascot, branding, and point of sale materials to the Valentine’s Day market, according to a press release, with the assistance of a few helpers.
The company’s latest potato varieties, Klondike Royale™, comes with a pair of little-winged figures that promise the taste of love with a wave of their hands.
“The fairies and product tagline, ‘Taste the Love in Every Bite,’ are reaching consumers emotionally and helping to drive sales,” Ralph Schwartz, VP of Marketing, Sales and Innovation, said of Potandon’s holiday approach.
The Klondike fairies decorate the packages containing three-and-a-half and five-and-a-half pounds of yellow-fleshed potatoes freckled with purple kisses.
So far the company has received positive feedback and currently has large-scale distribution in the works. The magical icon representing them will be used for printed ads, social media, and other points of sale for only a short time.
