Potandon Produce Debuting New Items at Fresh Summit
- by Andrew McDaniel
IDAHO FALLS, ID – Potandon Produce LLC will be debuting two new varieties at Fresh Summit in Anaheim.
Klondike Royale, a yellow-fleshed potato of French heritage, will be on display. It offers a unique plate presentation because the surface of the skin is adorned with naturally occurring kiss-shaped purple marks. The Klondike Royale is available in a 3lb upright bag and a newly created 5lb poly bag, which will be marketed and merchandised as a complementary item to the Klondike Rose® and Klondike Goldust®, according to a press release.
Smiley’s, a petite yellow-fleshed potato with naturally occurring marks on its surface that resemble smiles, will also be on display. The Smiley potato will be available in a 3lb poly bag in the Green Giant® label that features the Green Giant Sprout® for the first time ever on a fresh potato bag. “The Smiley is a fun potato and very kid-friendly so the Sprout was a natural addition to the packaging,” said VP of Marketing Ralph Schwartz.
The Smiley’s are also going to be available to the trade as a line extension to the Klondike Express family of shelf-stable microwavable bags. “This is one of the fastest growing product lines in our convenience product category and with the additional item, we expect to grow the business both with existing and new customers,” said Dick Thomas, Senior VP of Sales.
Aside from those produce debuts, Potandon will also be offering the first glimpse of its new organic potato packaging, which will be ready in November. The organic line will also kick off the Potandon brand on packaging, along with the new company logo that was introduced earlier this year, according to a press release.
“Innovation is the key to growth in the fresh potato category and our team has really stepped it up over the past year by bringing these new items to market. We encourage people to stop by our booth to see samples of what will be coming in the next few years,” said Co-Chief Operation Officer Mel Davenport.
The different pack sizes will be on display in the new product showcase, located between Hall B and Hall C of the convention center as well as in a grand layout in the Potandon booth #1146 on the main show floor.