By ANUK Staff
4.19.13
The Prince Edward Island Potato Brand has paired up with Olympic Gold Medalist Heather Moyse to promote potato consumption.
Moyse is urging Canadians to get more creative with their potatoes, highlighting new recipes including potato chocolate cake and potato nachos. The effort marks an attempt to rebrand the potato as the newest and oldest superfood.
“Potatoes from Prince Edward Island are superior to those from other growing areas, due to the unique agricultural properties of our land,” said Greg Donald, General Manager, Prince Edward Island Potato Board. “The Island’s sandy red soil is high in mineral content, which gives our potatoes their unique rich flavour profile.”
Moyse will be at the Canadian Produce Marketing Association (CPMA) Trade Show in Toronto on Thursday, April 18th and Friday, April 19th. As a native Islander and a competitive athlete, Heather knows first-hand the nutritional - and taste - benefits of potatoes from Prince Edward Island.
“A medium-sized potato has only 110 calories, provides half of our daily requirement of vitamin C, and has more potassium than a banana,” said Heather Moyse, Prince Edward Island Potatoes Brand Ambassador.
“Cooking recipes with potatoes is a great way to nourish your body.”
In addition to winning her bobsleigh gold medal at the Vancouver 2010 Games; Heather has also represented Canada in rugby and cycling competitions
Prince Edward Island Potato Board
