<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%"> </span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">4.19.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/body_image01.jpg" alt="Cropped Images April 19th 2013" />The Prince Edward Island Potato Brand has paired up with Olympic Gold Medalist Heather Moyse to promote potato consumption.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Moyse is urging Canadians to get more creative with their potatoes, highlighting new recipes including potato chocolate cake and potato nachos. The effort marks an attempt to rebrand the potato as the newest and oldest superfood.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Potatoes from Prince Edward Island are superior to those from other growing areas, due to the unique agricultural properties of our land,” said Greg Donald, General Manager, Prince Edward Island Potato Board. “The Island’s sandy red soil is high in mineral content, which gives our potatoes their unique rich flavour profile.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Moyse will be at the Canadian Produce Marketing Association (CPMA) Trade Show in Toronto on Thursday, April 18th and Friday, April 19th. As a native Islander and a competitive athlete, Heather knows first-hand the nutritional - and taste - benefits of potatoes from Prince Edward Island.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“A medium-sized potato has only 110 calories, provides half of our daily requirement of vitamin C, and has more potassium than a banana,” said Heather Moyse, Prince Edward Island Potatoes Brand Ambassador.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Cooking recipes with potatoes is a great way to nourish your body.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">In addition to winning her bobsleigh gold medal at the Vancouver 2010 Games; Heather has also represented Canada in rugby and cycling competitions </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.peipotato.org" target="_new">Prince Edward Island Potato Board</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">