Pro*Act leads the industry once more! On this report, Sarah Hoxie introduces the company's breaking news.<hr class="legacyRuler"><hr class="invisible minimal-padding"> Greener Fields Together, an industry wide sustainability program, is officially launching today. The program’s two objectives are to implement sustainability practices that will improve environmental impact in the produce value chain and ensure the availability and safety of produce for foodservice operators in all industry segments.<hr class="legacyRuler"><hr class="invisible minimal-padding"> Kathleen Phillips, Sustainability Coordinator, joins AndNowUKnow to discuss the program, "Greener Fields Together is about driving sustainability throughout the produce value chain and its about dedicating ourselves to constant improvement. That shows through a variety of avenues whether its through national farms, local farms, local purveyors and hospitality partners. Each one has a responsibility to be a good steward and they have the opportunity to celebrate it through the Greener Fields Together Program. So our customers gain confidence that they are purchasing safe and sustainable produce and that's the big differentiator amongst our competitors."<hr class="legacyRuler"><hr class="invisible minimal-padding"> Greener Fields Together social media focus is to educate and engage consumers with a goal of revealing stewardship efforts at each link in the supply chain.<hr class="legacyRuler"><hr class="invisible minimal-padding"> PRO*ACT President, Max Yeater, tells AndNowUKnow, “The importance to consumers of sustainable and local is changing the way we and our supply chain partners do business. Our vision, and what we’ve been working towards for the last couple of years, is to unite the supply chain in efforts for continuous improvement in sustainability and safety at all levels of the produce industry. We’ve made a serious investment in time and resources in Greener Fields Together. This initiative is unique in the way it provides a level of assurance, through consistent third-party verification, that all green efforts promoted by us and our supply chain partners are truly sustainable and that our local produce has been grown, harvested and delivered using safe, sustainable practices. <hr class="legacyRuler"><hr class="invisible minimal-padding">
