PRO*ACT Announces Partnership with Pepper to Enhance Offerings; Chip Walker and Wes Finch Comment


Fri. August 30th, 2024 - by Anne Allen

MONTEREY, CA - A recent partnership was announced between PRO*ACT and Pepper to offer PRO*ACT members exceptional digital tools and marketing opportunities through Pepper's platform. It is designed specifically to bolster companies’ competitiveness in a rapidly evolving market.

Chip Walker, Chief Executive Officer, PRO*ACT
Chip Walker, Chief Executive Officer, PRO*ACT

“We are thrilled to announce our partnership with Pepper,” said Chip Walker, Chief Executive Officer, PRO*ACT. “This collaboration represents a significant opportunity for our distributors to access tools and resources that will not only streamline their operations but also provide them with the analytical insights and marketing support needed to thrive in today’s competitive landscape.”

According to a press release, this collaboration will allow PRO*ACT distributors access to Pepper’s robust suite of services. This will allow them to leverage cutting-edge technology at an accessible cost.

A recent partnership was announced between PRO*ACT and Pepper to offer PRO*ACT members exceptional digital tools and marketing opportunities through Pepper's platform

Not only that, but both PRO*ACT and Pepper are developing tailored customer-facing dashboards and reporting tools specifically designed for national chains. This will help distributors effectively manage and grow their local and regional chain business with enhanced insights and analytics.

Wes Finch, Vice President of Produce, Pepper
Wes Finch, Vice President of Produce, Pepper

“Joining forces with PRO*ACT reaffirms our mission to enhance the foodservice distribution landscape,” said Wes Finch, Vice President of Produce, Pepper. “We are excited to bring our technology and marketing capabilities to PRO*ACT’s distributors, helping them not only meet the demands of the market but also exceed their customers’ expectations.”

Additionally, PRO*ACT’s extensive network of grower relationships will create unique access to marketing revenue. The press release noted that distributors will have the chance to participate in nationwide product campaign advertisements and special promotions, amplifying their visibility and reach.

We look forward to seeing this partnership come to life!