INDIANAPOLIS, IN - Amazing developments have taken place over at The Produce Moms® (TPM). Chief Executive Officer Lori Taylor was a featured guest for the fifth year running at the recent Kroger Wellness Festival held in Cincinnati, Ohio, on September 23–24. Additionally, the team is expanding its ranks with the addition of Lindsay Valdez, who will head up Audience Development.
Taylor appeared on the BODYARMOR Stage at the event, which included a celebrity lineup starring famed Peloton instructor and in-arena host of the Brooklyn Nets Ally Love and reality TV star and entrepreneur Bethenny Frankel. The segment was followed by the Renewal Through Nature Panel featuring Taylor.
“I was thrilled to have the opportunity to remind the audience that the journey to embracing wellness and renewal begins in the produce department,” commented Taylor. “My message was focused on the platform that the original plant-based food IS fruits and vegetables!”
According to the release, Taylor’s participation on the panel went beyond recipes and covered all the resources that visitors to TheProduceMoms.com can find in one place: grower information, selection tips, storage information, and preparation suggestions.
As the site and recognition of TPM continue to soar, expansion is in the works. Earlier this month, in a company communication to all stakeholders, Taylor announced that she was continuing her commitment to building the TPM team with the addition of SEO professional, Lindsay Valdez, who will step in as Audience Development Director.
Valdez brings 15 years of experience in digital marketing. She spent the last decade with Penske Media and currently works at Freestar Media, in addition to her new role at TPM. Valdez’s expertise includes SEO and content strategy, as well as general traffic growth for publishers. At The Produce Moms, Valdez will be focused on traffic growth, audience retention, editorial strategies, increasing engagement metrics, email audience growth, SEO, and more.
Previous outlets that Valdez has supported with Audience Development include Rolling Stone, Hollywood Life, STYLECASTER, Variety, BlogHer, SheKnows, and more. The addition of Valdez ensures that The Produce Moms will be able to provide its portfolio of brand partners with more expertise surrounding campaign visibility including data analysis and insight.
“Lindsay has been working with TPM behind-the-scenes for almost a year, and we are thrilled to formalize her role as our new Audience Development Director,” stated Lori.
Congratulations to Lori Taylor on an amazing appearance and Lindsay Valdez on her next chapter.
