INDIANAPOLIS, IN - The Produce Moms™ is taking over the airways this week after launching its podcast on Apple Podcasts, Google Play Music, Stitcher, and theproducemoms.com. In partnership with Producer Bryant Urich of The Podcasting Experiment, based in Nashville, Tennessee, The Produce Moms Podcast is focused on health and features some of the biggest influencers in produce, agriculture, wellness, and entrepreneurship discussing a variety of produce-centric topics.
“According to the latest Nielsen report on podcasting, over 60 million American households are podcast listeners and fans, so it made sense for The Produce Moms to make sure we were advocating for, and representing the produce industry on this growing platform,” said Founder and CEO Lori Taylor.
With new episodes every Wednesday, The Produce Moms invited the industry’s biggest influencers to share their stories and expertise across a wide variety of topics chosen by over 40,000 people from all 50 states and more than 30 countries in the TPM community.
“When we decided to launch our podcast series, we wanted to make sure we were catering to the issues our audience wants to know about the most,” Lori explained. “So we did some community-sourcing and the topics they suggested ran the gamut from the truth about how produce is grown, to who are the heroes of the produce world and what are their stories.”
And there’s lots to look forward to in the following episodes with guests like Lisa Helfman, Founder and CEO of Brighter Bites and Alex Jackson Berkley, granddaughter of produce icon Frieda Caplan and third-generation leader of Frieda’s Specialty Produce, in episodes 2 and 3 respectively, and Margaret D’Arrigo-Martin of Taylor Farms, Allison Kuh of Kroger, Jacly London of Good Housekeeping, and additional thought leaders from The Produce Moms’ brand partners in episodes to come. Kroger will also feature its Optup app in a testimonial-style commercial in some of the episodes.
“The Podcasting Experiment is proud to support The Produce Moms Podcast and expand our podcast network of entrepreneurs that are changing the world,” said Urich. “When The Podcasting Experiment ran across the work and story of The Produce Moms, we knew Lori would be a great fit for a Podcast Host. We look forward to supporting the show’s ongoing strategy and relishing in its eminent growth.”
According to a press release, The Produce Moms Podcast is designed to educate consumers about fresh produce, introduce them to produce brands, engage the produce industry with consumers in inspiring conversations, and promote public policy to protect and increase the availability of fresh product at American Schools. Visit www.theproducemoms.com/podcast for more information and to listen to the launch episodes. And stick with us at AndNowUKnow for produce news like this.
