LOS ANGELES, CA - The spirit of Halloween can be found anywhere if you look hard enough: the aisles of the fresh produce section, the air around us as consumers bustle to and fro, and in Progressive Produce’s Orange Diablo Margarita. That’s right, the fresh produce section will be alight with a spicy vigor this year as shoppers rush to grab basketfuls of limes, oranges, and chiles to prepare this sinful sipper.
Cocktails are always a delight to have, whether on a night out or in. For this recipe, consumers only need a few ingredients to provide a little kick to their evening. Looks can be deceiving, but grab the Devil by the horns, I say, and offer shoppers—or yourself!—a new twist to the traditional margarita by displaying this recipe on an endcap resplendent with limes, oranges, and chile peppers.
For extra measure, stack some tequila and Tajin bottles alongside the display. If shoppers aren’t into mixed drinks, I would still advise this cross-merchandising idea, or a variant, as this makes a great setup for any versatile dish that calls for citrus, spice, and a shot (or two) of tequila.
To help prepare the Orange Diablo Margarita, all shoppers need is:
- 2 oz lime juice
- 2 oz orange juice
- 2 thin slices of Fresno chile; seeds optional
- 2 oz tequila
- 1 oz Cointreau
- ½ tsp agave nectar
- Lime wedge, for garnish
- Tajin, for garnish
- Ice
- 2 Fresno chiles, for garnish
It’s as devilishly easy to make as it is to drink, as you can see in the video above! For those looking for directions on how to make this ASAP, we've got you covered. Muddle two thin slices of fiery red Fresno chile with ½ tsp of agave nectar; seeds are optional if you want to really feel the heat in your mouth. Run a lime wedge along the rim of a margarita glass before coating with Tajin and filling with ice.
Prepare your cocktail shaker with ice before adding 2 oz each of freshly squeezed lime and orange juice and tequila. For a sweeter finish, add in 1 oz of Cointreau. Shake well before straining into a prepared margarita glass. Cut the bottom halves of two Fresno chiles and affix them to the rim to create the Diablo horns.
Now if you’ll excuse me, I’m going to find my fiery spirit in my margarita glass this Hallow’s Eve, and I know your shoppers will too.
