CALIFORNIA - Has anyone else spent more time perusing the grocery aisles of late? As a shopper, I’m finding myself reading labels more thoroughly than ever before, which as a trade news writer, I know is a phenomenon that isn’t just unique to me. These days, shoppers are well informed and on the lookout for items, especially fresh produce items, that check off boxes like health, local, and organic. Pure Pacific Organic recently debuted a new snazzy logo in order to entice shoppers and easily communicate it checks off all of those boxes, and then some!
“Pure Pacific Organic has been growing organic produce for over 25 years, increasing our organic acreage every year. At this time, 19 percent of what we plant is organic. Because organics are such an important part of our operations, we wanted to revise our logo for our organic Pure Pacific products to feature a fresh new look similar to our conventional Pacific brand,” Kim Fellom, Marketing Manager, shared with me.
Kim also revealed that the company has been tracking consumer trends, which are revealing that many shoppers are paying more attention to where their food comes from. As a result, Pure Pacific Organic is educating its shoppers on where its products come from via its product labels and social media.
In addition, trends are showing that consumers are using social media as a sounding board for compliments and complaints. In the past, consumers would typically call or email companies directly.
“Consumers are also starting to represent the brands they believe in on social media through promotions and influencing, which draws in more attention from other consumers,” Kim explained. “As a result, we have found that showing our fields, farming, and harvesting operations goes over really well with our followers and piques their interest since it’s what they want to learn about. We tend to seek out consumers who care more about organics, what it stands for, and how we operate sustainably.”
On the conventional side, Pacific is also launching a new Petite Romaine pack that is perfect for foodservice.
For more fresh produce news like this, stay tuned to AndNowUKnow.
