Welcome to What's In Store. On this episode we will be exploring the intricacies of Rainier's Lady Alice apples. The chance seedling is a Washington native and offers a multitude or desirable characteristics. The fruit has a distinct pink stripe and creamy yellow hue that gives it a visual uniqueness that sets it apart from other apple varieties. With the apple's heirloom crispness, dense skin, resistance against browning when sliced, and perfect balance of sweet and tart flavors; the fruit creates the perfect snack, salad or fruit tray accompaniment. The Lady Alice, in its 5th season of distribution, is generating excellent national demand and increased volume, making it the perfect organic volume for those retailers looking to add incremental sales to their apple category. The item will be shipping now and into April. Retailers will have plenty of support this season with P.O.S materials that include posters, display bins, high graphic boxes, and P.O.S cards, all featuring a QR code that links consumers to additional information about the Lady Alice. Box graphics will include a flavor profile to inform curious palettes. The company will also provide a demonstration program for enhancing the Lady Alice platform. The Rainier website also features a store locator to link customers to stores nearby that carry the delicious fruit. Thank you for joining us for this episode of What's In Store.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">www.rainierfruit.com<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
