KINGSVILLE, ON - Del Fresco Pure® is placing two categories in the spotlight as the greenhouse grower brings its organic tomato and cucumber offerings to the 2026 Organic Produce Summit (OPS). Attendees of the highly anticipated show will get an up-close look at Del Fresco Pure’s Organic Tomato on the Vine, Organic Grape Tomatoes, Organic English Seedless Cucumbers, and Organic Mini Cucumbers.
“As consumer demand for organic produce continues to grow, retailers are looking for reliable year-round supply partners that can deliver both quality and consistency,” shares Ray Mastronardi, Vice President of Sales. “Our controlled greenhouse environment allows us to provide fresh, flavourful organic products while maintaining the high standards today's consumers expect.”
This year marks a milestone for the supplier as it celebrates 70 years of greenhouse growing, reflecting the in-depth expertise that Del Fresco Pure brings to the marketplace.
“Our vertically integrated operation allows us to maintain control over quality, food safety, and supply throughout the growing process. We continue to invest in sustainable growing practices, innovative greenhouse technologies, and efficient operations that help us meet retailer and consumer expectations,” Ray continues. “We also hold ourselves to a higher standard and are proud to be Equitable Food Initiative (EFI) certified, which helps to strengthen health and safety practices, employee wellness, and overall workplace culture. Our commitment to consistency, service, and long-term partnerships has positioned us as a trusted supplier within the organic produce sector.”
Laying the foundation for future growth, Del Fresco Pure will continue to expand its organic offerings, strengthen retail partnerships, and increase consumer awareness of its brand. The company is also investing in sustainability initiatives and exploring new opportunities to support retailers through innovative packaging, merchandising, and promotional programs.
“Our goal is to continue delivering products that meet evolving consumer preferences while driving value throughout the supply chain. We are proud to be a family-owned greenhouse grower with deep roots in the industry and a strong commitment to innovation, sustainability, and quality,” Ray adds. “As consumer interest in fresh, locally grown, and organic produce continues to increase, Del Fresco Pure remains focused on helping retailers succeed by delivering premium greenhouse-grown products backed by dependable service and expertise. We look forward to connecting with industry partners at OPS and discussing opportunities for continued growth together.”
The company’s suite of greenhouse-grown organic offerings will be on display at OPS booth #234.
“OPS provides a valuable opportunity to connect directly with retailers, category managers, and industry partners who are focused on the continued growth of the organic category,” Ray concludes. “The event encourages meaningful conversations about consumer trends, merchandising opportunities, sustainability initiatives, and innovation. It's also a chance to strengthen existing relationships while exploring new partnerships that can help drive category growth.”
Learn more about Del Fresco Pure and its dynamic portfolio at this year’s Organic Produce Summit! For more pre-show updates, keep reading ANUK.
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DelFrescoPure®
Located in the heart of Canada’s greenhouse industry, DelFrescoPure®, is a leader in growing and delivering premium…
