IRWINDALE, CA – Ready Pac Foods is making new investments into its next stages of innovation. The company has announced the promotion of Galit Feinreich to Chief Marketing Officer, as current CMO Tristan Simpson announced she will depart next month.
“With her deep experience in innovation, marketing and strategy, I am confident Galit will help steer Ready Pac Foods into the next phase of our innovation journey,” said Ready Pac Foods CEO Tony Sarsam. “In addition to leveraging the strong marketing leadership already in place, Galit will enable new opportunities for innovation, ensuring our continued significant growth.”
Galit first joined Ready Pac Foods in July of last year, heading the company’s R&D function. Galit brought to the company, and will bring to her new role, more than 20 years of experience in marketing. More than half of that time was spent with Nestlé USA.
During her 12 years at Nestlé, Galit developed numerous new products including a completely new season product segment, the Easter Egg Hunt Kits. She also worked on two product lines that received Product of the Year awards, Crunch® Girl Scout Bars and Skinny Cow® Divines Chocolate. Galit’s contributions were also recognized with the Nielsen Breakthrough Innovation award for the launch of the Skinny Cow® Chocolate line.
Prior to her career with Nestle, Galit worked in the marketing and advertising departments for Interwoven, Inc.; Homestore (formerly Move.com); and Hawk Aviation, Ltd. Galit played a key part in the strategic development and creative execution for numerous media and product launches during her time in these roles.
Current CMO Tristan Simpson has decided to leave Ready Pac Foods at the end of June.
“I want to personally thank Tristan for her leadership and dedication in helping Ready Pac Foods grow into the company we are today,” said Sarsam. “She leaves behind a much stronger Ready Pac Foods than the one she joined six years ago.”
Tristan joined Ready Pac Foods in 2011, and led the transformation of the company’s Innovation and Marketing efforts, building best-in-class Marketing, Research & Development (R&D), and Corporate Communications functions.
During her time with the company, Tristan had many accomplishments including developing the updated Ready Pac Foods branding, accelerating the new product pipeline, and leading in the process culminating in the Bonduelle acquisition.
From all of us here at AndNowUKnow, we wish Tristan all the best in her future endeavors, and welcome Galit to her new role!
