Renaissance Food Group and Whole Foods Team Up to Combat Food Deserts
- by Melissa De Leon Chavez
RANCHO CORDOVA, CA - Garden Highway™, a Renaissance Food Group (RFG) brand, is teaming up with Tessemae’s All Natural and Whole Foods Midwest to deliver Crop Circles, a national event designed to bring fresh fruit and vegetables and an awareness of living a healthy life to food deserts across America.
"As American’s shift their focus towards the importance of a fresh and healthy lifestyle, we are finding that too many communities are still underserved without access to daily fruit and vegetables,” said Jim Catchot, President of RFG. “Crop Circles is working towards a goal of educating, empowering, and equipping residents of the communities we serve with this great event."
To learn more about the Crop Circles event and food deserts, watch the video below:
The Crop Circles event, taking place this Saturday, August 22nd from 10:00am to 3:00pm will feature a pop-up style Farmers Market with a free produce giveaway at TEAM Englewood Academy in the Englewood neighborhood of Chicago, IL. This is the second event of its kind, following a first successful event in Compton, CA, with over 3,000 residents in expected attendance.
According to a press release, all attendees will receive a free tote to fill with a variety of fruit and vegetables. In addition to the free produce, including Garden Highway™ brand cut fruit and vegetables, the event will include a variety of booths featuring wellness-based companies, a celebrity appearance, competition-style cook-off, and a live DJ.
Caito Foods, a fresh-cut processor and distributor out of Indianapolis, IN, helped to secure 20,000 pounds of donated produce, as will donate transportation for all product to the event site.