MINNEAPOLIS, MN - As restaurants start to bounce back due to the lifting of certain pandemic restrictions, the supplier need for foodservice strategies is on the rise. Backing its foodservice division with strong leadership, Revol Greens announced Matt Roy as its new Vice President of Food Service, bringing over two decades of fresh produce and controlled environment agriculture (CEA) knowledge to the position.
“I have been a longtime proponent and advocate about the controlled environment agriculture space, and the ability to grow a quality, sustainable product closer to the end user is only going to become more important,” said Roy. “The vision, passion, and people at Revol made it an easy decision to join the company. I look forward to working with an industry-leading team backed by visionary investors and making a difference for our customers.”
Prior to joining Revol, Roy served in a Vice President role at Tanimura & Antle where he led business development for greenhouse operations and oversaw the grower’s CEA strategy. Noted in a release, he also spent six years in a variety of executive positions at US Foods, with his responsibilities including CEA strategy leadership.
In addition to his tenure at these well-known industry companies, Roy has also served a number of fresh produce committees including United Fresh Wholesaler Distributor Board, the Southeast Produce Council’s Education Committee and Board of Directors, and the Indoor Ag Con Board of Advisors. He is also a graduate of the United Fresh Produce Industry Leadership Program: Class 24.
“We are excited to have Matt join the Revol team. His deep understanding of how to translate customer needs to achievable strategies is a perfect fit for our leadership team of experienced growers, marketers, and greenhouse operators,” commented Tom Thompson, Chief Revenue Officer. “Revol’s coast-to-coast network of regional greenhouses producing organic lettuces at scale has been a presence in the market, and Matt’s real-world experience with supply chain complexities will help us address the challenges that come with our unique business model.”
Best of luck to Matt Roy as the takes the helm in this new role!
