Rice Fruit Company's VP of Sales and Marketing Brenda Briggs Shares the Latest on Upcoming Peach and Apple Seasons
- by Jessica Donnel
GARDNERS, PA - As Rice Fruit Company bids adieu to last year’s crop, it focuses optimistically on the upcoming season. Stonefruit, the shortest of its seasons, has just begun, and will last until around Labor Day. The hot weather has been ideal for the superior flavor of its Eastern tree ripened peach.
“We are very much looking forward to our upcoming season,” shared Brenda Briggs, VP of Sales and Marketing.
The weather has been good so far for both apples and peaches, and in just a few short weeks, the Premier Honeycrisp will make its debut mid-August. There have been some close calls with pocketed summer storms, but, thankfully, any damage has been localized and not very widespread—a much different story than the crop of 2016. Now, Rice has been focusing on strategically planning its new crop.
“We’ll begin with our stonefruit, which is always fast and furious, and then quickly transition into apples,” Brenda adds. “This will include the seasonal varietal Ginger Gold, and we also will be the first to market Premier Honeycrisp. Shortly thereafter, it will be time for Gala. We’re eager and ready to get to work.”
Want to learn even more about Rice Fruit’s full program of apples and peaches? Visit www.ricefruit.com for all the details.