BANCROFT, WI - In a strategic move to address food insecurity, RPE launched an initiative in October 2024, donating $10,000 to support five food banks nationwide, with a focus on enhancing community engagement and retail partnerships.
"Food insecurity continues to be a pressing concern, particularly as the holiday season nears," stated Rachel Atkinson-Leach, Vice President of Brand and Category Excellence. "We are thrilled to foster meaningful engagement with our community, empowering them to nominate and vote for the food banks closest to their hearts, ensuring that support reaches the communities in greatest need."
Through the Farmer’s Promise fresh potato brand, RPE aimed to create a direct impact by allowing consumers to nominate and vote for their preferred local food banks. The top five selected organizations received financial contributions, with $5,000 allocated to first place, $3,000 to second, $1,000 to third, and $500 each for fourth and fifth places.
The urgency of this initiative was underscored by alarming statistics. According to a press release from FeedingAmerica.com, 47 million people, including 14 million children, faced food insecurity in the U.S. This initiative reflected RPE’s commitment to addressing such challenges and ensuring vital resources reached those in need.
As the holiday season approached, RPE encouraged consumers to participate by voting and sharing information through social media and email. The campaign aimed not only to provide essential support to food banks but also to inspire community involvement.
By taking action against food insecurity, RPE sought to ensure that everyone had a seat at the table, reinforcing the importance of community engagement in tackling critical social issues.
As always, keep reading ANUK for more ways to support your community and beyond.
