YAKIMA, WA - ‘Tis the season for cherries, and Sage Fruit is gearing up for another busy summer this year with promotable volumes in store for retailers.
While they had an anticipated end of May start, weather pushed the date back by a few days and Sage Fruit will kick off its cherry harvest this week. All signs are pointing to a fantastic crop. Demand is especially hot this year due to the earlier season. For retailers looking to get the most out of this season, now’s the time to promote, promote, promote.
“Quality should be great this year and we will be seeing lots of bigger sizes,” Kaci Komstadius, Social Media Director for Sage Fruit, tells me. “This year, the northwest is looking to pack right around 20 million boxes.”
To keep consumer demand churning for the rest of the summer months, Sage Fruit is offering retailers a way to generate even more excitement for the category with its Spider-Man pouch bags. The goal of the packaging is to attract the younger demographic and to encourage healthy lifestyles in children.
“We wanted to incorporate some kid-friendly packaging into our summer fruit program – try to attract them to cherries when they go grocery shopping with mom, dad, grandma, grandpa,” continued Komstadius.
Sage Fruit offers cherries in a 2.25 lb. size in both its Sage and Spider-Man pouch bags, and will also pack cherries in its normal slider bags. The POS material and in-store promotional items will include display ready bins, as well as unique cardboard character cutouts. Spider-Man will include a voice box that encourages consumers in the supermarket to make healthy choices.
“We’re looking forward to a great cherry season, and then heading right into the new apple crop,” Komstadius tells me. “We will continue to roll out different Disney/Marvel/Lucas packaging, while also offering Sage label items to customers too.”
It’s looking to be another exciting cherry season coming up, so stay tuned to AndNowUKnow for the latest upcoming news.
