John Pandol, Director of Special Projects for Pandol Brothers and Chairman of the Fresh Produce Association of the Americas' Grape Division, joins AndNowUKnow, to discuss the Sonora Spring Grape Summit, peak season and what retailers should know about the desert grape window. The Sonora Spring Grape Summit is an event held every April.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> John Pandol, Chairman of the FPAA Grape Division, was among the presenters and brought his own wealth of knowledge to the industry attendees. He presented on Trends in the US Market and research on promotional frequency during the desert grape deal. There are three times the grapes ads on 4th of July than on Memorial day as well as more desert grape ads on the 4th of July than in the first week in June.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Mr. Pandol tells us what retailers should know about the Sonoran Grape deal and how they can utilize the peak season to their marketing advantage.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
