Seasonal Favorite Little Pranksters® Kiwi Berries Return from Homegrown Organic Farms; Stephen Paul, Gunnar Avinelis, and Scott Mabs Comment

PORTERVILLE, CA - The countdown is almost over. Homegrown Organic Farms is gearing up for another season of Little Pranksters® kiwi berries, with harvest beginning the first week of September and availability continuing through the fall. Small, sweet, and just a little mischievous, Little Pranksters® have built an enthusiastic following among retailers and consumers alike. Last season, consumers took to social media to share their tasting experiences, adding to the buzz surrounding the fruit.

Building on that momentum, Homegrown Organic Farms continues to support the Little Pranksters® brand with marketing and merchandising resources for retailers. Point-of-sale materials are available for in-store education and promotion, while consumers can connect with the brand on Instagram, TikTok, and Threads or visit littlepranksters.com to learn more.

“Little Pranksters® continue to generate excitement with retailers and consumers,” said Stephen Paul, Deciduous Category Director for Homegrown Organic Farms, in the recent release. “They are fun, approachable, and offer a unique experience for consumers to discover in the produce department.”

Fuzz-free and bite-sized, Little Pranksters® deliver the familiar sweet-tart flavor of kiwifruit with no peeling required. Their biggest trick is knowing when to enjoy them. Firm kiwi berries can be surprisingly tart, but as they ripen, they become softer, sweeter, and more flavorful. They also provide vitamin C, fiber, magnesium, potassium, and naturally occurring antioxidants.

Little Pranksters® are grown in Oregon’s Willamette Valley, where warm days and cool nights create ideal conditions for developing exceptional flavor. AgriCare, a sister company to Homegrown Organic Farms, oversees growing and harvest operations. “Our team puts a tremendous amount of care into the crop throughout the season, and we’re looking forward to delivering great-tasting fruit as harvest gets underway,” said Gunnar Avinelis, CEO of AgriCare.

With a limited harvest season, Little Pranksters® give retailers an opportunity to feature a fun seasonal item that offers snacking convenience, nutrition, and a playful brand personality. “Little Pranksters® have grown into a brand that people recognize, remember, and look forward to seeing each season,” said Scott Mabs, CEO of Homegrown Organic Farms. “That growth reflects the work across our family of companies to build the brand and bring a great product to market.”

Fruit will be available to load from Oregon and California, offered in 6 oz and 16 oz top-seal packaging for retail and club programs. The top-seal format will be available in conventional and limited organic programs, featuring refreshed Little Pranksters® artwork while using 25% less plastic.

For ordering, merchandising resources, and program opportunities, contact the Homegrown Organic Farms sales team at [email protected] or (559) 306-1770.