Shanley Farms Showcases Citriburst Finger Limes
- by Jordan Okumura
MORRO BAY, CA - For the curious and unique, Citriburst Finger Limes are the way to go. The intruiging lime variety has piqued consumer interest in both flavor and appearance, and Shanley Farms is dialing into that demand.
“Here at Shanley Farms, we are big believers in communicating directly with our consumer fans, especially on the Citriburst Finger Limes,” Megan Shanley Warren, Sales and Marketing, stated. “Our online Citriburst sales have exploded due to the pandemic. We reach out and communicate on a regular basis with all the consumers that have been buying our Citriburst Finger Limes. We call them our Citriburst Champions, and we intend to share their passion with our retail and foodservice partners.”
According to the press release, Owner Jim Shanley began the generational focus for Shanley Farms on its Citriburst Finger Lime program after discovering the Australian variety at a Citrus Exhibition hosted by a group of researchers from UC Riverside. The grower uses layered agriculture, a farming technique that skillfully utilizes all available land by pairing symbiotic crops, to nurture and grow its Citriburst Finger Limes as well as its other specialty produce.
In the fields, Shanley Farms’ programs also include Citriburst finger pearls, Morro Bay Avocados, Gator Eggs Avocados, Goji Berries, Passion Fruit, and specialty varieties of coffee.
The versatility of the fruit lends itself to a multitude of creations such as sauces, smoothies, main courses, desserts, and drinks—a key ingredient in cross-merchandising promotions. The variety is also high in vitamin C and has increased consumer interest in Citriburst Finger Limes.
Citriburst Finger Lime volume has begun to ramp up in the Shanley Farms Visalia and Morro Bay groves. Peak volumes run from July through September. Shanley Farms sells to consumers as well as having distribution to retail and foodservice that cater to food lovers, cocktail artists, and culinary adventurers.
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