REIDSVILLE, GA - With October just around the corner, many companies are exploring new ways to Think Pink and support breast cancer awareness. Shuman Farms has done this for over a decade now, and this year it is evolving its efforts to honor breast cancer survivors and their loved ones.
“Every year when we present our pink ribbon RealSweet bags, we listen to friends and colleagues tell stories of how their lives have been touched by breast cancer,” said John Shuman, President and Chief Executive Officer. “This year, we have added meaningful new components to our campaign with them in mind.”
For the past 13 years, Shuman Farms has turned the produce aisles pink with its limited-time RealSweet® onion bags, display bins, and POS materials during the month of October, donating over $110,000 to organizations working to find a cure. This year, the company is adding new elements to the program and will be honoring friends and colleagues in the produce industry who have been impacted by breast cancer by making its annual donation in their names, as explained in a press release.
While premium RealSweet onions in the special pink bags will be hitting store shelves the entire month of October, the onion supplier will also be donating comforting blankets to patients currently undergoing chemotherapy, in addition to participating in the virtual 2021 Komen Lowcountry MORE THAN PINK Walk on October 2.
Shuman Farms is also working to continue the “food is medicine” conversation by partnering with nine established influencers who have been impacted by breast cancer. Participating influencers—such as Food Wine Sunshine, The Three Keeper, My Sweet Savings, The Purposeful Nest, The Fun Foodie Mama, Meghan on the Move, The Farm Babe, Run DMT, and Create Kids Club—will reach a combined 2.6 million consumers and tell their stories while sharing healthy recipes to promote the benefits of a nutrient-rich diet.
“We know that eating a diet filled with fresh fruits and vegetables, like sweet onions, can have a positive effect on health,” Shuman continued. “We’re excited to work with this group of influencers, hear their stories, and continue to encourage healthy eating.”
We here at ANUK applaud Shuman Farms’ admirable efforts to increase breast cancer awareness and support the communities it has affected. Keep reading to find out the latest news in the produce industry.
