Shuman Produce Presents the Sweet Vidalia Flavors of Summer Promotion

Reidsville, GA-

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By Jordan Okumura

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02.28.13

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Shuman Produce is presenting the Sweet Vidalia Flavors of Summer promotion in association with the Vidalia Onion Committee to bring together great cross-promotional marketing opportunities through a fully integrated campaign that’s set to become an annual event in the produce department.The company has always offered colorful, eye-catching packaging to unique digital programs accessible directly from a consumer’s mobile device to provide its retail partners with the tools they need to support category sales. Now the company is taking it to the next level. The Flavors of Summer program highlights the seasonality of Vidalia onions and other great summer produce and features a theme of outdoor entertaining including events like barbecues, picnics and summer holiday gatherings. The campaign is designed to appeal to all demographics and will build excitement in the produce department to drive sales throughout the season.

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Shuman Produce will present its own unique elements that tie in and build upon the campaign.Adam Brady, Marketing Coordinator, tells AndNowUKnow, "Shuman Produce is proud to be an innovator in the sweet onion industry. We will present our own unique programs that tie in and build upon the Flavors of Summer campaign, adding value through innovative content and offers available this Vidalia season only through our RealSweet brand."

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Through a combination of resources that include in-store POS, a national consumer contest, coupons, social media activities, food blogger outreach, and creative public relations activities, the campaign will gain consumer attention and invite participation in the event.

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Shuman Produce

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