<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;"> Reidsville, GA-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By Jordan Okumura<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">02.28.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Shuman Produce is presenting the Sweet Vidalia Flavors of Summer promotion in association with the Vidalia Onion Committee to bring together great cross-promotional marketing opportunities through a fully integrated campaign that’s set to become an annual event in the produce department.<img src="https://cdn.andnowuknow.com/legacyWriterImages/RealSweet-Early-Onion-Bulb-2-RGB.jpg" alt="Shuman Produce - IMAGES" />The company has always offered colorful, eye-catching packaging to unique digital programs accessible directly from a consumer’s mobile device to provide its retail partners with the tools they need to support category sales. Now the company is taking it to the next level.<img src="https://cdn.andnowuknow.com/legacyWriterImages/shuman-seeds.jpg" alt="Shuman Produce - IMAGES" /> The Flavors of Summer program highlights the seasonality of Vidalia onions and other great summer produce and features a theme of outdoor entertaining including events like barbecues, picnics and summer holiday gatherings. The campaign is designed to appeal to all demographics and will build excitement in the produce department to drive sales throughout the season.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Shuman Produce will present its own unique elements that tie in and build upon the campaign.<img src="https://cdn.andnowuknow.com/legacyWriterImages/shuman-hands-with-oni0ons.jpg" alt="Shuman Produce - IMAGES" />Adam Brady, Marketing Coordinator, tells AndNowUKnow, "Shuman Produce is proud to be an innovator in the sweet onion industry. We will present our own unique programs that tie in and build upon the Flavors of Summer campaign, adding value through innovative content and offers available this Vidalia season only through our RealSweet brand."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Through a combination of resources that include in-store POS, a national consumer contest, coupons, social media activities, food blogger outreach, and creative public relations activities, the campaign will gain consumer attention and invite participation in the event.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.realsweet.com/index.php" target="_new">Shuman Produce</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
