Sol Group Begins Production and Marketing of New Summer Melons
- by Alexis Schreiber
POMPANO BEACH, FL - Sol Group is ready for some summer lovin’! Fyffes’ melon-making subsidiary has just announced its entry into the production and marketing of summer melons, a new program to help customers enjoy a year-round supply of melons.
“We’re excited to offer retailers our first summer melon program with the same quality and dependability Sol Group provides during the winter season,” said Juan Carlo Blanco, Head of Operations. “Our customers have been asking us for a full year supply for some years now, and we’re happy to respond to their request. They no longer need to switch to a different supplier during the summer months.”
According to the company’s press release, Sol’s summer program will include cantaloupes and honeydew. Also, Sol Group will offer the full line of Kiss melons, which includes Sugar Kiss, Summer Kiss, Honey Kiss, and Golden Kiss, through a joint-venture with Milas and Diana Russel.
Even during the off-season, Sol Group has been one of the largest growers and suppliers of melons. The company is now able to offer a year-round supply of melons by entering the summer season and continues to prepare for a successful season in the melon category.
Starting mid-May, all melons from the summer program will be grown in Yuma, Arizona, and Southern California.
For updates on Sol’s new summer program, keep reading AndNowUKnow.