SAN FRANCISCO, CA - Sprouts Farmers Market and Instacart have announced that they are expanding on a partnership that has spanned more than five years. This comes as the retailer will be using Instacart's Carrot Ads to power its newly launched retail media network.
"At Sprouts, we are committed to serving our health-enthusiast customers, and are excited to offer new ways to connect them with our innovative and distinctive brand partners," said Nick Konat, President and Chief Operating Officer of Sprouts Farmers Market. "By leveraging Instacart's ad technology, we are enabling this connection—and giving our brand partners even more ways to grow with us and our customers. We're proud of our partnership with Instacart for continuing to find ways to bring our great brands, customers, and products together."
With this debut, brands can combine the power of Instacart's advertising solution with Sprouts' healthy approach to grocery shopping to drive business growth, a release explained. Additionally, brands can increase the reach of their Instacart Ads campaigns to include the Sprouts eCommerce experience, targeting specific ad campaigns to consumers solely on the retailer's eCommerce experience utilizing Instacart Ads technology.
Other benefits to brands include enabling ad targeting on the retailer's owned and operated sites, seamlessly maximizing reach and exposure, and unlocking new opportunities for emerging brands.
"We're committed to providing all grocers with the technology they need to serve their customers better—no matter how they choose to shop," said Chris Rogers, Chief Business Officer at Instacart. "We are proud to deepen our partnership with Sprouts and bring their vision for a new retail media network to life. We're seeing so much growth in the retail media space, as these networks provide a huge opportunity for retailers to open new revenue streams, enhance the customer experience, and increase loyalty. Today's news is also a game-changer for the thousands of brand partners already advertising via Instacart. They can leverage the best of Instacart Ads to develop targeted Sprouts campaigns to drive meaningful growth for their business and stay ahead in today's dynamic retail landscape."
Read more about this launch by clicking here.
To see how Sprouts and Instacart continue to develop their partnership, stick with ANUK.
