The Star Group's Inspired Salads Win the Canadian Produce Marketing Association's Best New Product Title

Mon. April 19th, 2021 - by Melissa De Leon Chavez

COALDALE, AB - Coming off of the Canadian Produce Marketing Association's (CPMA) virtual Fresh Week, we are riding a wave of innovation as awards spotlight those at the top. Among them is The Star Group, which has been recognized with a Best New Product title for its Inspired Salads.

“Our Inspired Salads are designed by Canadian Top Chefs and are crafted with premium ingredients and freshly made dressings. They truly are salads that inspire your taste buds,” exclaimed Kelly Shabatowski, Commercial Director of Inspired Greens, pointing out that the lineup responds to a need for flavor and convenience alike.

The Best New Product Award was one of five New Produce Showcase Award categories at CPMA’s 95th annual Fresh Week, among which included Packaging Innovation, New Technology, Snackable Product, and Organic Product.

The Star Group was recognized at the Canadian Produce Marketing Association's (CPMA) Fresh Week with a Best New Product title for its Inspired Salads

Fifty-six products from 42 companies were featured this year, according to a press release, and winners were chosen by a panel of judges from across the industry.

Handmade in Calgary, AB, using many locally sourced ingredients, the Inspired Greens line comes in an eye-catching hexagon-shaped package. Salad components are kept separate to maximize freshness and extend shelf-life, while offering a Top Seal-style that reduces plastic up to 30 percent.

Inspired Salads were selected by a panel of judges from across the industry out of 56 products from 42 companies

As for convenience, all shoppers need to do is open, flip, and shake to enjoy! Built on a foundation of Inspired Greens, the lettuce is greenhouse-grown with zero pesticides year-round. For a few ways you can inspire your shoppers, like Avocado Toast Salads, Meixan Burrito Bowls, Modern Caesars, and more, click here.

Congratulations to The Star Group and its Inspired Greens team on this wonderful recognition!

The Star Group