Starr Ranch Growers Elevates Operations Using AgroFresh's FreshCloud™ Inspection; Thomas Hale and Michele Peters Comment


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Thu. August 24th, 2023 - by Jenna Plasterer

PHILADELPHIA, PA - When faced with a challenge, Starr Ranch Growers turned to AgroFresh Solutions for help, and it has made a world of difference. Through the implementation of its FreshCloud™ Inspection, the grower has elevated its operations, as shown through a set of recently released videos.

Thomas Hale, Director of Production and Supply, Starr Ranch Growers“We came to AgroFresh with a series of complications that we had using other data points to try to bring those together into one unit, so we can better analyze data,” noted Thomas Hale, Director of Production and Supply at Starr Ranch Growers. “And there was never a moment where AgroFresh hesitated to solve our problems.”

Starr Ranch strategically adopted AgroFresh’s FreshCloud Inspection platform in 2021, a release explained. This enabled the seamless digital integration of its quality inspection processes, giving them access to real-time, quality data to empower decision-making right from the field using a phone or tablet.

FreshCloud Inspection benefits companies like Starr Ranch by giving them the digital insight needed to make decisions on fruit quality, allowing them to have the necessary data to ensure the right fruit is in the right box at the right time. Upon the integration of the platform, the AgroFresh team supports the seamless adoption of the program, guiding users through multiple inspection processes.

Michele Peters, Applications Administrator, Starr Ranch Growers“I work with over 30 different softwares and vendors, and I’ve got to say that working with AgroFresh and the FreshCloud team is my favorite of all of them,” said Michele Peters, Applications Administrator at Starr Ranch Growers. “They know IT, but they also know the fruit industry, and they’re willing to work with us to make sure that we have the support we need.”

By using FreshCloud Inspection, companies have the ability to elevate quality standards while also increasing profit potential. It also promotes greater collaboration across the business.

For more details on industry collaborations and solutions, keep reading AndNowUKnow.

Starr Ranch Growers AgroFresh Solutions