WENATCHEE, WA - Many consumers with children are still adjusting to a new schedule during this time, whether students are learning remotely or back in the classroom. Starr Ranch Growers is seeking to make the transition a little easier and more fun this year for families by launching its Back to School Sweepstakes to spur creative apple usage.
“Back to School is here, and despite the changing landscape of what this looks like for families everywhere, one thing we do know is that back to school is still happening—just differently,” said Dan Davis, Director of Business Development. “Starr Ranch Growers knows and understands our consumers’ values and needs during times of transition and change. We want to support them with helpful tools and creative apple content to keep the entire family connected, refreshed, and ready to conquer the school year ahead.”
As part of the sweepstakes, Starr Ranch Growers is partnering with companies such as Litehouse Foods and CamelBak to give away themed gifts. The CamelBak Eddy water bottle, for example, pairs well with Starr Ranch Growers’ apple and pear snacks for outdoor activities.
Retailers can get in on the action by showcasing Starr Ranch apples front and center to attract shoppers’ eyes during the sweepstakes run. The Back to School Sweepstakes (#B2SS) showcases weekly school subjects on the company’s social media channels and blog that features life hacks, quick time-saving apple recipes, and DIY projects that busy parents and their kids will enjoy—whether they’re back in a classroom or virtual at home—with fun prizes that coincide with each weekly theme.
“We hope the sweepstakes will build upon the subscriber list we generated when we launched our Harvest Home blog and help further our brand recognition,” Davis said. “We also want to generate buzz for apples overall and increase our social media following and engagement levels.”
According to the press release, the sweepstakes will run through September 21 and will be featured on the newly updated main page on the company’s website, which also highlights other current activities at Starr Ranch Growers and a new video featuring CEO Brett Reasor and Owner/President Jim Thomas telling the company story.
With more consumers seeking easy and fun ways to engage while staying at home, events like these are great opportunities to spur more fresh produce consumption. To stay up to date with more ways to connect, keep checking back to AndNowUKnow.
