WENATCHEE, WA - Reach for an apple, and it will perfectly fit inside the palm of your hand. Give an apple to a child, and it’s a two-hand job. That is, unless you have Stemilt’s Lil Snappers® on-hand. This season, retailers can shift shoppers’ focus from bulk apple promotions to include the Lil Snappers 3 lb bag program and move volume of smaller fruit.
“The decade-old Lil Snappers brand has been successful [in] carving intent purchasing and providing a system for small, but great-quality fruit,” said Brianna Shales, Marketing Director. “This year, we have more opportunities for smaller-size fruit that will lend to packing more Lil Snappers and reducing labor costs for bulk apples. Getting behind a branded item like Lil Snappers through regular promotion presents the perfect opportunity to leverage bag sales.”
According to a study conducted by Deloitte Insights, 71 percent of contemporary (younger, well-off) shoppers and 54 percent of conventional (older, low-income) shoppers said they would pay a premium for fresh food. In addition, brand name remains more critical for contemporary consumers (55 percent) than conventional (35 percent).
“The fruit may be little, but the flavor and benefits are big when retailers carry Lil Snappers as an everyday item,” said Shales. “When retailers carry conventional and organic Lil Snappers apples and pears, you offer something for everyone and increase organic ring too. Lil Snappers® can help move volume for core apple and pear varieties including Honeycrisp, Gala, Fuji, Pink Lady®, and Granny Smith apples, and Bartlett and Starkrimson pears.”
Colorful, high-graphic Lil Snappers boxes, which fit nine 3 lb bags, capture the attention of parents and children looking for a healthy snack. Apples and conventional pears will come in a 3 lb bag, and organic pears in a 2 lb bag, a press release stated.
“We’ve seen lots of retailers leverage the display-ready cartons to create a destination for Lil Snappers, or put these stand-up bags in refrigerated displays,” said Shales. “Families are seeking convenience in their lives, and there are big benefits of merchandising a premium item at retail intended for a specific audience. Lil Snappers is a great brand to leverage that is quality consistent and fulfills our goal to delight consumers with great-tasting fruit.”
What are you waiting for? Lil Snappers are ready to take to your produce aisle.
