<p> Stemilt has launched a new apple promotion, “Tasty, Healthy & Fun,” to help retailers achieve Fruits & Veggies—More Matters® Role Model status, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> As a long-time supporter and Industry Role Model of Produce for a Better Health Foundation and their More Matters campaign, Stemilt created the new apple promotion to educate consumers about apples at the point of sale, and to help retailers’ tie-in with the popular More Matters logo.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Roger Pepperl, Stemilt marketing director, said the “Tasty, Healthy & Fun” promotion blends Stemilt apples with the popular More Matters logo in a kid-centric campaign that also appeals to moms.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> “Combining apples and More Matters in one promotion is a win-win for reaching both kids and Moms,” said Pepperl. “Apples are one of the top fruits among kids and PBH sponsored research tells us that 78% of Gen X Moms and 72% of Gen Y Moms are more likely to purchase fruit due to the More Matters logo influence. Moms appreciate More Matters, seeing it as a reminder to eat more fruits and vegetables.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Three different themes were created for the promotion in order to provide retailers apple promotion options for the entire season. Each theme fits a standard 11x7 POS sign.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> <B>Tasty:</b> The “Tasty” theme focuses on the flavor profile of different apple varieties, including: Pink Lady, Gala, Red Delicious, Granny Smith, Fuji, Braeburn, Honeycrisp, and Golden Delicious. Rotating through the signage as part of a robust Apple of the Month program is recommended with this theme.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> <B>Healthy:</b> The “Healthy” theme focuses on the health attributes of apples in order to educate shoppers. It states approved health claims for apples like “high source of dietary fiber.” This theme can be used when promoting any apple variety, or multiple varieties at a time.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> <B>Fun:</b> The “Fun” theme provides shoppers with creative and healthy ideas for using apples at home. It also includes a link to make Stemilt’s simple recipe for Apple Smiles.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Stemilt will also support participating retailers throughout the promotion to make them eligible for PBH Retail Role Model status. “Stemilt is a proud support of More Matters and wants others to join us,” said Pepperl. “We can help retailers achieve each of the steps involved in obtaining Role Model status through the ‘Tasty, Healthy & Fun” promotion. We have creative ideas – like holding a Twitter party – in order to help retailers spread the More Matters message to shoppers.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The “Tasty, Healthy & Fun” promotion was approved by PBH as well.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Stemilt Growers has supported PBH and our mission to increase fruit and vegetable consumption in a variety of ways for many years. The ‘Tasty, Healthy & Fun More Matters’ promotion is a terrific example of their recent support,” said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. “The promotion is a creative and easy way for retailers to promote and sell more apples while earning credit towards their 2013 Fruits & Veggies—More Matters® Champion and Role Model status.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Stemilt’s “Tasty, Healthy & Fun” promotion ties in well with Apple Rama’s or any kid-centric ad formats, Pepperl added. For more information, contact your Stemilt Representative.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.stemilt.com/StemiltHome/index_bts_cta.cfm" target="_new"> Stemilt Growers </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
