LEAMINGTON, ONTARIO, CANADA - Trade shows are coming back in full force, and the latest event coming up that we are looking forward to is the 2022 Canadian Produce Marketing Association’s (CPMA) Convention and Trade Show. I got in touch with Stephanie Swatkow, Director of Marketing, to get a sneak peek at Nature Fresh Farms’ lineup of thrilling news and developments.
“It’s been quite a bit of time since we’ve connected with everyone. We’re very excited to be back at an in-person show with all our industry colleagues!” Stephanie beams as I ask her what Nature Fresh Farms is looking forward to. “Our team has been hard at work over the past few years, and we’re eager to showcase our rebranding, talk about our new strawberry product category, and discuss future growth.”
Booth #315 is definitely a spot to stop by! The team over at Nature Fresh Farms has been diligent over the past two years to bring its newest look to fruition. Bringing a more sophisticated look to its logo, Nature Fresh Farms first revealed the rebranding back in October. The supplier is looking forward to discussing the new look at CPMA in more detail.
Not only has the greenhouse grower revamped its image, but the company has also broken into a new category. The entrance into the strawberry commodity paves the way for even more exploration and growth to the grower’s portfolio.
“This year, we’re excited to be sharing our new product category, strawberries, and discuss the program with everyone,” shares Stephanie. When I ask what else the grower has in store, Stephanie responds by saying, “We have a lot going on. Our team is trialing a lot of potentially new Nature Fresh Farms produce products—strawberries are just the beginning.”
With many in-person shows put on pause over the past couple of years, Nature Fresh Farms has continued to build up its momentum in terms of growth, such as its expansion plans. The team is eager to hit the show floor running to discuss with friends new and old about the expansion to its Ohio facilities and its organics program. All of which, I’m sure, will help propel the grower’s plans to maintain its purpose in “Growing for a Kinder Future.”
“Having taken part in the CPMA show since we started selling our produce, we feel that the show is incredibly valuable. The produce industry thrives on relationships, so seeing everyone in person is fundamental to our business,” imparts Stephanie. “From Sales and Marketing to Procurement and Purchasing, our team will be on deck to discuss everything we have accomplished and what we have planned. We encourage everyone to stop by. Our berries are deliciously sweet and absolute perfection, so come try them for yourselves!”
Stay tuned as we cover the latest our industry has to offer.
