UNITED STATES - The latest episode of The Business of Blueberries is here! Host Kasey Cronquist, President of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), recently sat down with AgroVision’s Co-Founder and Executive Chair Steve Magami to dive further into the blueberry category.
“We've been on a mission to transform lives while we evolve in our journey to inspire consumers to live a more nutritious and healthy lifestyle,” said Magami in the episode. “As I look back, I’m proud of our commitment to sustainability and the impact we've made, proud of our commitment to quality and the impact we've made on consumers, and I think we've just scratched the surface. It's already showing me the impact we can make together as an industry if we put the right quality on the shelf consistently through the year.”
AgroVision is a vertically integrated grower, packer, shipper, and marketer of blueberries, raspberries, blackberries, and table grapes. The company recently celebrated its 10-year anniversary, further elevating its standing as a year-round supplier of superfruits with nearly $300 million in sales.
Magami first appeared on The Business of Blueberries in episode 115. During his return, the industry expert shared insights regarding his work; the reach, growth, and success of AgroVision in securing global markets in the berry and table grape industries; and an exploration of the obstacles to different berry varieties and AgroVision’s response.
The latest installment of the podcast also includes a crop report featuring Brittany Lee in Florida, Jody McPherson in North Carolina, Brody Schropp in Michigan, Derrin Wheeler in Georgia, Luis Vegas in Peru, and Mario Ramirez in Mexico.
To listen to the episode, click here.
Stay tuned as ANUK provides more updates on the latest launches in our industry.
